Branding specialists draw up marketing plans for Architects
Who is Hayward McMullan?
Hayward McMullan Architects is a chartered architectural practice. We provide a range of architectural services throughout the East Midlands, working on the principles of being design-led and client-focused.
Between our two careers, we have worked on London’s Pinnacle Building, conservation schemes for the National Trust, the enormous Grosvenor Estate, Heathrow Airport and the London Underground. We have both worked for some of the leading architectural practices in the UK and overseas Between us, we have a wealth of commercial and residential architectural experience.
In 2012, Laura founded Hayward McMullan to pursue her own projects. In 2014, she was joined by husband, Brendan; both are graduates from the Liverpool School of Art and Design. More recently, the team has grown to three.
Now we focus on providing a stellar service to residential and commercial clients throughout the East Midlands.
Working with Ketchup Marketing
Our practice focuses on excellent design. Therefore, it was important to us that our website was modern and creative and well designed too. We wanted something a little different to other companies in order to highlight our role as skilled architects.
So we turned to Ketchup – a marketing agency with a wealth of resources at their disposal. Through them, we had access to graphic designers, web developers, marketing strategists and copywriters – everything we needed to build our brand.
Web design
Stunning web design was our number one priority. We wanted something creative and eye-catching. Ketchup did a superb job of bringing that vision to life. The new website is image-led; the home page is divided into four images. Each subsequent page has a full-screen picture backdrop.
The typography is simple and in our brand colours – yellow and black – to match our logo. It’s minimalist and modern – just what we wanted.
A full copywriting service
In addition to building a visually stunning site, the copywriters at Ketchup wrote all accompanying copy which was specifically created to ensure it was SEO friendly. The simple writing style avoids technical jargon, instead using keywords to ensure the site ranks highly in the organic rankings of search engines. It was important that the copy style would complement our minimalist web design with information that was accessible, clear and simple to understand.
Portfolio
Our web portfolio highlights our work. Images are very important in demonstrating our skill and our online portfolio allows us to show potential clients our creations via scrolling galleries for each project. Ketchup’s copywriting team created a case studies for completed projects, showcasing the best of Hayward McMullan’s work.
PPC Advertising
Our practice serves the local community, and we have been keen to advertise our presence widely. The team of digital advertising experts at Ketchup led a PPC campaign to broadcast our services to internet users in Rutland and Leicester, directing them to our web pages relevant to their area. This helped us to target specific demographics and bring content that was of interest to them whilst also building our brand recognition.
Working with Ketchup Marketing
We required a marketing agency who could reflect our modern and creative outlook. We are delighted we found Ketchup, whose team is both innovative and artistic. Together, we’ve produced a website that really captures the essence of Hayward McMullan.
We recommend Ketchup’s services to other businesses looking to renew their image or bring their brand up to date. For more information, contact the Ketchup team by calling 01476 852990 or emailing [email protected].